Hotel & hospitality SEO
Get your hotel found and chosen across Google and AI search.
Publicus is an AI/GEO native SEO agency for independent and mid-segment hotels. We build the organic and AI visibility that turns discovery into direct bookings.
The shift
Discovery is moving from search results to AI answers.
Guests once compared hotels on OTAs and search results. Now they ask ChatGPT, Perplexity and Google AI Overviews “where should I stay?” and act on the answer. Ranking alone no longer decides the booking, and OTA dependence quietly erodes your margin.
What we do
Four ways we make your hotel visible
Hotel SEO
Technical SEO, destination content, multilingual reach and honest reporting. Built for hotels, not generic businesses.
Explore Hotel SEO →Hotel AI Visibility (GEO)
Be the hotel AI recommends. Entity authority, structured data and machine-readable conversion paths across ChatGPT, Perplexity and AI Overviews.
Explore AI Visibility →Hotel GEO
Generative Engine Optimisation built for hospitality. Get your hotel cited and recommended by ChatGPT, Perplexity and Google AI Overviews.
Explore Hotel GEO →Hotel Local SEO
Own the map pack in your destination. Google Business Profile optimisation, local citations, review strategy and geo-grid tracking.
Explore Local SEO →Why Publicus
AI native, data-backed, and multilingual
AI native process
We optimise for classic search and AI answer engines in one workflow, not as an afterthought bolted on later.
Backed by real data
Our AI Visibility Index tracks how hotels actually surface in AI recommendations. We measure it, not guess. See the Index
Multilingual coverage
We optimise your hotel for guests searching in German, Italian, French, Spanish, Russian and Chinese. Reach most Western agencies can't match.
Proof
Twelve years of hospitality SEO, with a research asset behind it
How we work
A clear, measurable process
- 1
Audit
We map where your hotel stands in search and AI answers today, and where the gaps are.
- 2
Strategy
A prioritised plan across technical SEO, content, multilingual reach and AI visibility.
- 3
Implementation
We execute on your site and in the sources AI engines trust, with your team in the loop.
- 4
Measurement
Transparent reporting, including how you surface in AI recommendations over time.
Free AI Visibility Check
See how your hotel shows up in AI search
Get a free AI Visibility Check. We show you where your hotel appears (and where it doesn't) across Google and AI answers. No obligation.