About Publicus
An SEO agency built for hotels, from the ground up.
We combine 12+ years of search expertise with deep hospitality knowledge to help independent and mid-segment hotels compete where it matters most: in Google results and AI recommendations.
Our story
Why we started Publicus
Hotels have always competed on experience. But discovery has shifted: guests now ask AI where to stay, and the answer depends on signals most hotels have never optimised for.
We saw an industry full of generic digital marketing agencies treating hotels like any other business. They applied the same playbook to a boutique hotel in Florence and a SaaS startup in San Francisco. Hotels deserve better.
Publicus was founded to bridge two gaps: the gap between traditional SEO and the new AI-driven discovery landscape, and the gap between generic agencies and the specific needs of hospitality.
We are AI/GEO native. That means we do not bolt AI optimisation onto a traditional SEO workflow as an afterthought. We built our process, our tools, and our reporting around the reality that guests discover hotels across Google, ChatGPT, Perplexity, and AI Overviews simultaneously.
What drives us
Our principles
Hospitality first
Every strategy, every recommendation, every metric we track is designed for the way hotels actually operate. Seasonal demand, OTA dynamics, multilingual guests, rate parity. We understand the business.
Transparency over promises
We report what is real. If a tactic is not working, we say so and adjust. Our AI Visibility Index uses measurable data, not vanity metrics. You always know where you stand.
Measure what matters
Rankings are a means, not an end. We track the signals that lead to direct bookings: visibility in AI recommendations, click-through from search, and conversion on your own site.
The team
Hospitality expertise meets search intelligence
A small, senior team. No account managers reading scripts. The people who build your strategy are the people who execute it.
Founder & SEO Director
12+ years in search. Specialises in technical SEO, AI visibility strategy and multilingual campaigns for hospitality brands.
Content & GEO Lead
Content strategist with a background in hospitality marketing. Leads entity authority building and AI citation optimisation.
Technical SEO Engineer
Handles site architecture, schema markup, Core Web Vitals and structured data implementation. Makes hotels machine-readable.
See how your hotel shows up in AI search
Get a free AI Visibility Check. We show you where your hotel appears (and where it doesn't) across Google and AI answers. No obligation.