The problem: AI is answering guest questions without you
When a traveller asks ChatGPT or Perplexity for hotel recommendations in your city, your property either appears in the answer or it does not. There is no page two. No second chance. And unlike Google search, you cannot see where you rank — the AI either recommends you, or recommends your competitor. Most hotels are invisible in AI search because their content is not structured for citation, their entity signals are weak, and their schema markup is incomplete.
See how your hotel shows up in AI search
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