Investment
Transparent pricing, scoped to your hotel
Every engagement is scoped after a discovery call. Below is how our tiers are structured, so you know what to expect before we talk.
AI Visibility Check
Free
No commitment
A snapshot of where your hotel appears, and doesn't, across Google, ChatGPT, Perplexity and AI Overviews. The starting point for every engagement.
- AI mention audit across major platforms
- Entity consistency check
- Competitor benchmark (2 competitors)
- Prioritised opportunity summary
- 30-minute walkthrough call
Core
From $3,000/mo
6-month minimum · single property
The SEO foundation: technical health, content strategy and organic visibility for one hotel property.
- Full technical SEO audit & fixes
- Content strategy & destination content
- On-page optimisation
- Monthly reporting
- Dedicated strategist
Growth
From $5,000/mo
6-month minimum · single property
Core SEO plus AI visibility, multilingual reach and link building, the full direct-booking engine.
- Everything in Core
- AI visibility (GEO) programme
- Multilingual SEO (up to 3 languages)
- Link building & digital PR
- AI Visibility Index tracking
- Monthly strategy call
Flagship
From $9,000/mo
12-month engagement · multi-property or group
For hotel groups and ambitious independents: enterprise-grade SEO + GEO across properties and markets.
- Everything in Growth
- Multi-property strategy
- Up to 7 languages
- Advanced link building
- Agentic search readiness
- Quarterly executive review
- Dedicated account team
What determines your investment
Property count and complexity
A single boutique hotel has different needs than a group with ten properties across four countries. More properties means more pages, more languages, more competitive landscapes to monitor, and more opportunity.
Market competition
An independent hotel in a Tier 1 European capital competes with dozens of well-funded properties and every major OTA. A resort in an emerging destination may face less competition online. We scope the work to the competitive reality of your specific market.
Language coverage
Each target language requires its own keyword research, content creation and technical hreflang setup. Two languages is meaningfully different from seven. We price multilingual reach transparently, not as hidden line items.
Starting position
A hotel with a well-built website, existing authority and a history of content work needs less foundational investment than one starting from a template site with no organic presence. The audit tells us where you are, and what it will take to move.
AI visibility scope
Basic AI mention monitoring is part of every engagement. A full GEO programme, entity authority building, content citability, machine-readable booking paths, ongoing platform-specific optimisation, is a deeper layer of work with its own strategic investment.
Start with a free AI Visibility Check
Before we scope anything, we show you where your hotel stands in AI search, free, no commitment. If the opportunity is there, we'll propose a plan. If it's not the right time, you keep the insights.
Frequently asked questions
How much does hotel SEO cost?
It depends on scope, competition and language coverage. Our engagements start from $3,000/month for a single-property Core programme. Most hotels invest $5,000–$9,000/month for the Growth tier that includes AI visibility and multilingual reach. We scope after a free discovery call, never before.
Why a minimum engagement period?
SEO compounds. A three-month engagement rarely delivers meaningful results because organic authority takes time to build. Six months gives us enough runway to implement, measure and adjust, and for the compounding to start. We don't lock you in beyond that with cancellation penalties.
Can I start with just an audit?
Yes, start with the free AI Visibility Check for a focused snapshot, or commission a full strategic audit (typically $2,500–$5,000 depending on property complexity) before committing to a retainer. The audit fee is credited against the first month if you proceed.
Do you charge separately for GEO / AI visibility?
In the Growth and Flagship tiers, AI visibility is built in. For Core-tier clients who want to add GEO later, it's available as a modular add-on starting from $2,000/month.
What if we have multiple properties?
Multi-property engagements are scoped at the Flagship tier. The per-property cost typically decreases as we add properties because strategy, reporting infrastructure and authority building share leverage. We'll model this in the proposal.
Are there setup fees?
No separate setup fees. The first month includes audit, strategy and initial implementation, it's more labour-intensive, but we absorb that into the monthly retainer rather than adding a one-time charge.
How does billing work?
Monthly invoicing, payable by bank transfer or credit card. Invoiced at the start of each month. For annual commitments (Flagship tier), we offer a modest discount.
What's included in reporting?
Every tier includes monthly reporting tied to business metrics: organic traffic, direct booking attribution, AI visibility tracking and competitive benchmarks. No jargon decks, clear numbers, clear trends, clear next steps.
See how your hotel shows up in AI search
Get a free AI Visibility Check. We show you where your hotel appears (and where it doesn't) across Google and AI answers. No obligation.